Raleigh, NC – November 8, 2024 – Shop Local Raleigh is thrilled to announce Crossroads Ford Apex as the presenting sponsor for the 80th ABC11 Raleigh Christmas Parade, taking place on Saturday, November 23, 2024, in the heart of downtown Raleigh. Crossroads Ford’s commitment to the Triangle community and its dedication to supporting local events make them the perfect partner for this iconic holiday celebration.
This year marks a milestone as the Raleigh Christmas Parade celebrates its 80th anniversary, with hundreds of thousands of spectators expected to line the streets of downtown Raleigh. Crossroads Ford Apex sponsorship will help bring this year’s parade to life with dazzling floats, big colorful helium balloons, live performances, and the much-anticipated arrival of Santa Claus, officially ringing in the holiday season.
“We are honored to be the presenting sponsor of the ABC11 Raleigh Christmas Parade, especially as it celebrates its 80th year,” said Scott Salzman, General Manager at Crossroads Ford Apex. “Supporting local traditions that bring families and the community together is a core value of ours. We’re excited to celebrate the season and be part of this incredible Raleigh tradition.”
ABC11 will provide live television coverage, reaching audiences across the Triangle area, and will stream the event online, making it accessible to those near and far. Crossroads Ford Apex involvement will include a range of special appearances for attendees to enjoy throughout the parade route, creating a memorable experience for families and fans of all ages.
“We are incredibly grateful to have ABC11 and Crossroads Ford as title and broadcast sponsors,” said Jennifer Martin, Executive Director of Shop Local Raleigh. “Their commitment allows us to continue the tradition of hosting North Carolina’s largest Christmas parade, highlighting local businesses and bringing holiday joy to our community.”
The parade will kick off at 9:30 a.m. on November 23, with over 115 festive floats, marching bands, and community groups participating. Spectators are encouraged to arrive early to secure prime viewing spots.
For more information about the ABC11 Raleigh Christmas Parade presented by Crossroads Ford and for details on viewing options, please visit www.grma.org.
About Crossroads Ford Apex
Crossroads Ford Aoex is a premier Ford dealership serving the greater Triangle area. With a commitment to quality customer service, community engagement, and supporting local events, Crossroads Ford Apex is dedicated to driving a positive impact in North Carolina. For more information about the dealership, follow this link: https://www.crossroadsfordapex.com/
About Shop Local Raleigh
Shop Local Raleigh is a nonprofit organization dedicated to supporting locally owned businesses in Wake County. Through initiatives like the ABC11 Raleigh Christmas Parade, Shop Local Raleigh promotes the value of shopping local and strengthens the Triangle’s vibrant community.