Where Business and Community Connect

 

ABC 11 Raleigh Christmas Parade, presented by Shop Local Raleigh, is the largest Christmas Parade from Atlanta to DC happening in downtown Raleigh on November 18, 2017! Plan to attend and be a part of the celebration!

Why is the Raleigh Christmas Parade held before Thanksgiving?

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The Greater Raleigh Merchants Association (GRMA) is a non-profit organization that has been a single effective voice for small business and merchants since 1940. Comprised of business owners, entrepreneurs, merchants and other professionals in the Raleigh area, GRMA promotes an environment of communication, cooperation and support for local businesses.

The Greater Raleigh Merchants Association has organized the Raleigh Christmas Parade since 1944! The Raleigh Christmas parade is the largest parade between Atlanta and Washington, DC. An estimated 65,000 will attend the parade in person and 250,000 will watch from home.

Shop Local Raleigh is a movement run by the Greater Raleigh Merchants Association. Shop Local Raleigh is all about promoting & supporting locally-owned, independent businesses. It’s about making your hard-earned money go further, fueling the local economy, & helping to preserve the unique character of Raleigh.

Thank you for shopping local and supporting your small business community.  

 

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Latest News
Letter to our members, Raleigh Christmas Parade — Nov 13, 2017

Members-

Many of you have been asking why commercials for the Raleigh Christmas Parade are being broadcast on both WTVD-ABC11 and WRAL-NBC 5 this year, even though WTVD was the awarded exclusive broadcast rights for this year’s parade by the Greater Raleigh Merchants Association (GRMA). Questions are also being asked about the continuing newspaper articles that are trying to portray some type of “feud” between the GRMA and WRAL. Because of this situation, the board of GRMA wanted to let all of our members know the facts involved in this situation, so that the membership understands the actual events involved.

The Raleigh Christmas Parade is a Raleigh tradition, and has existed for 73 years. The parade has always been organized by the GRMA, and the GRMA owns the rights to the parade.

For a number of years, the parade has secured a title sponsor to help underwrite the costs of organizing and presenting the parade. Selling the parade title sponsorship helps our non-profit association do the work we do promoting businesses like yours and working to keep more of your hard-earned money in Raleigh. For the past decade, WRAL has been awarded the contract for the title sponsorship. As part of that contract, WRAL was awarded exclusive broadcast rights for the parade. WRAL was also permitted to sell the Gold, Silver and Bronze sponsorships packages to other businesses in our community, and WRAL was allowed to retain 100% of those sponsorship dollars. The contract with WRAL ended with the 2016 parade.

Why is the Raleigh Christmas Parade before Thanksgiving? — Nov 7, 2017

SHOP LOCAL RALEIGH AND ABC11 ANNOUNCE A NEW PARTNERSHIP FOR THE RALEIGH CHRISTMAS PARADE — Oct 24, 2017

As a gift to local residents, Shop Local Raleigh plans to continue the 73 year tradition on Saturday, November 18th, 2017, LIVE on ABC11.

Since 1944, thousands of local families have joined their neighbors and friends for the Raleigh Christmas Parade. In one of the largest events of the year, more than 65,000 people watch the parade through Downtown Raleigh in person, and another 250,000 watch from home as a kick off to the holiday season.  

From the beginning, the parade has been produced by local Raleigh merchants as a way to give back to neighbors, and this year, Shop Local Raleigh has chosen a NEW broadcast partner to bring new energy to the 73rd annual parade. The only station with a newsroom in downtown Raleigh will be broadcasting the most watched parade in the state of North Carolina. ABC11 will broadcast all the floats, balloons, marching bands, and even a visit by the big man himself, Santa Claus.

73rd Annual Raleigh Christmas Parade — Oct 16, 2017

Don’t miss the pageantry and excitement of the Raleigh Christmas Parade, presented by Shop Local Raleigh.  Live television coverage begins Saturday, November 18th at 10am from downtown Raleigh.

Over 65,000 people will line the street for this spectacular show, in addition to thousands more watching at home.  This event annually ranks as one of the largest parades on the East Coast.

This year’s parade will feature 115 entries, including marching bands, festive floats, giant balloons, animals, entertainers, specialty vehicles, plus special holiday surprises.