Where Business and Community Connect

The Greater Raleigh Merchants Association (GRMA) is a non-profit organization that has been a single effective voice for small business and merchants since 1940. Comprised of business owners, entrepreneurs, merchants and other professionals in the Raleigh area, GRMA promotes an environment of communication, cooperation and support for local businesses.

The Greater Raleigh Merchants Association has organized the Raleigh Christmas Parade since 1944! The Raleigh Christmas parade is the largest parade between Atlanta and Washington, DC. An estimated 65,000 will attend the parade in person and 250,000 will watch from home.

Shop Local Raleigh is a movement run by the Greater Raleigh Merchants Association. Shop Local Raleigh is all about promoting & supporting locally-owned, independent businesses. It’s about making your hard-earned money go further, fueling the local economy, & helping to preserve the unique character of Raleigh.

Thank you for shopping local and supporting your small business community.


Latest News
71st Annual WRAL Raleigh Christmas Parade — Nov 4, 2015

Don’t miss the pageantry and excitement of the WRAL-TV Raleigh Christmas Parade, presented by Shop Local Raleigh.  Live television coverage begins Saturday, November 21st at 10am from downtown Raleigh.

Over 65,000 people will line the street for this spectacular show, in addition to thousands more watching at home.  This event annually ranks as one of the largest parades on the East Coast.

2015 Christmas Parade Applications — Sep 1, 2015

It’s that time of year again… time to submit your application for the 2015 WRAL Raleigh Christmas parade!

Please follow the link to submit your application if you would like to be considered for the 2015 parade: http://grma.org/christmas-parade/application.html

*Applications are due no later than September 11, 2015.

View & Order Parade Photos