In 1995, Diamonds Direct was founded on a strategy that included setting the standard of quality, excellence, value, selection and education within the industry. As a direct diamond importer from our Israeli based cutting facility, we offer one of the largest selections of GIA and EGL certified diamonds in the southeast. Our selection of loose diamonds are complimented by an extensive collection of designer engagement ring settings, wedding bands, diamond fashion jewelry, as well as beautiful sapphire, ruby, emerald, and pearl jewelry.