News

Posts authored by Daniel Gallant

SHOP LOCAL RALEIGH AND ABC11 ANNOUNCE A NEW PARTNERSHIP FOR THE RALEIGH CHRISTMAS PARADE

October 24, 2017 1:31 AM | Posted By: Daniel Gallant

As a gift to local residents, Shop Local Raleigh plans to continue the 73 year tradition on Saturday, November 18th, 2017, LIVE on ABC11.

Since 1944, thousands of local families have joined their neighbors and friends for the Raleigh Christmas Parade. In one of the largest events of the year, more than 65,000 people watch the parade through Downtown Raleigh in person, and another 250,000 watch from home as a kick off to the holiday season.  

From the beginning, the parade has been produced by local Raleigh merchants as a way to give back to neighbors, and this year, Shop Local Raleigh has chosen a NEW broadcast partner to bring new energy to the 73rd annual parade. The only station with a newsroom in downtown Raleigh will be broadcasting the most watched parade in the state of North Carolina. ABC11 will broadcast all the floats, balloons, marching bands, and even a visit by the big man himself, Santa Claus.